Web Page Titles/Names

If you are using one of the latest browsers on your PC, or browse the web on a mobile device, it is very likely that you don’t even see the name of the page your current browser window is displaying.

Why?

Web page titles and even their filenames are important assists in helping your site’s web pages search. By providing a unique title and name that reflects the content found on that particular document, you are providing more meta data to the search engines. If your title/name meta data are accurate for each page, this optimizes search. And we optimize the ability for searching the page, we optimize search for the entire website.

I would think that by optimizing search, the search engines might even be more likely to rank your site’s page higher in the search results. This is the general idea behind Search Engine Optimization (SEO), providing optimized data to enhance your listing’s rankings in the search engine results (often referred to as SERP for your ‘Search Engine Ranking Position’ or ‘Search Engine Results Positioning’).

Yet as I surf the web, it seems to me that more and more I am running across pages that are completely untitled, or all the pages in a website share the company name, or are simply titled and named inappropriately (home, page 1, page 2, page 3…). I have even seen many that are labelled “Untitled”, which seems to be the default name that WYSIWYG web page editors use.

But if you look at how we use the web nowadays, it doesn’t seem unrealistic that this is so unimportant to so many. People in the know understand fully how important these names and titles can be when it comes to optimizing search, because these particular fields, even the filename, are concise representations of what might be found on that page, and therefore, words that appear there, as well as are repeated elsewhere throughout the description, headings, content and image descriptions (maybe even in the image file names), are given more importance in search.

Because the title and name of a page usually use concise wording, even most of the very basic search algorithms place even more importance on the few words found here. And when there are fewer words used, their importance is greater for each word there, because importance is less spread-out when they are concise, as opposed to a certain importance spread between more of them.

That, by the way, is how some SEO professionals think, and I completely disagree, that using more key search words is good.  It is much better to be concise and concentrate on the keywords and terms that are your focus.  These can be underlined with synonyms and such in the content, but to stuff keywords in a title or filename, even in a description or keywords list (within meta tags) is just not a good idea.  But that is a different subject, overusing names and titles.  I just want to encourage their practical use, and even all of the major search engines like to see this, too.  It’s called paying attention to the details.

Of course, any modern advanced search technology uses much more refined algorithms, but it always starts right there, with each page’s own name and title. Why do so many overlook them and their importance to search?

My answer is that the new modern web browsers are making it less important.

When I am browsing the web on my PC these days, I am in productivity/creativity mode, and I usually only have a single web browser window open. But that one browser window is full of tabs showing all sorts of different webpages for all the different online projects I am working on.

Often, I have a tab open for the font creation tool I am currently utilizing. Another for each of my different hosting accounts I manage. Another for my WordPress blog, one tab for Blogger and yet another for Tumblr. I usually always have my Twitter and Facebook accounts readily available, as well.

On top of that I will have the websites open that I am working on, and the next ones I want to touch-up, as well. Because we can do that with modern browsers on a fairly recent machine that has some processing power and enough memory.

So, what do I see as the title of each page in these tabbed windows? Well, since the current open tab is not enhanced above the individual tabs (as it should be) in Chrome or FireFox, I see:

[In] [In] [W] [S-] [Pr] [H] [H] [Sh] [D] [g] [W] [Bl] [T]…

Reduced size screen snapshot of my browser tabs. Chrome shows a letter, maybe 2. FireFox shows a word, maybe 2 short ones. But both are ignoring the current active title, as well as all the others.

It is the modern web browser that is masking how important those Titles are!

If the title of the page isn’t even displayed in the current active browser window, this is a huge burden in educating users the importance of the proper use of the HTML title tag. Especially when Google is declaring that what is the most important thing to it is that their search results are reflecting what the visitor actually sees and is presented with upon arrival to that document.

Isn’t Google itself devaluating these titles in Chrome?

Interestingly enough, your PC or Mac web browser’s address bar is still there by default and yet most users and even many webmasters are ignoring its importance. Site administrators, owners and webmasters ignore it with non-related domain name choices and even more poorly thought-out directory organization and file naming conventions.

However, the issue does not stop there. Because screen space is so important on smart phones and handheld devices, the page title doesn’t appear unless we are switching between different page views. In fact, the web browser’s address bar disappears as soon as we scroll down the page a little. That said, as soon as we start scrolling up, it will reappear, reaffirming its importance to navigation. But I honestly don’t think that anyone understands that importance, because I find myself frustrated not having a gadget that represents the browser bar there for me to tap and access.

My differences in UI (user interface) design vary greatly from the mobile plaftform, though. I believe in visual clues that allow navigation. Unfortunately, the mobile UI is very unfriendly in this respect. So although you do have elderly people adopting smart phones, I find them even more frustrated with the expected UI experience because they are expecting a GUI and not the touch motion technology that mobile users have to learn.

Nevertheless, despite the challenges of humans interacting with mobile device interfaces, it remains clear that Google’s Chrome and Mozilla’s FireFox are abandoning the display of the all important web page title unless you actually look for it. So now is it becoming just meta data?

I have to ask myself why, and I really do think that they too, are sick of seeing unused or inappropriate HTML document titles. Since the webmastering public at large doesn’t use the title tags correctly, why should they even display them, I suppose?

But doesn’t this start down a new slippery slope where we don’t even worry about our page titles because they are so out-of-sight and therefore out-of-mind?

Or are they actually going to give SEO professionals a reason to stick around because as always, all they have ever done is tackle the obvious that a newbie webmaster or newbie web designer without a clue would miss?

Nevertheless, despite their somewhat inappropriate disappearing act from the full view of the global world wide web community, web page titles and names do have a proven impact on assisting search. So it is then obvious that these things really do require your attention when designing a website, setting up a new page, posting a new blog entry, etc…

Just remember that each name and title reinforces the key search words/terms, advertising copy and even the brands themselves that are represented on these pages and it all makes common sense, doesn’t it?

In example…   If you are creating a page about the different kinds of rodent traps, you might want to name your web page HTML file as “rodent-traps.html” and title it “Rodent Traps for the Home”.  Then, on that page you would discuss the different kind of traps available for different kinds of rodents.  Use head tags to identify different kinds of content.  Then, you will link to pages about particular traps or brands… so maybe you have another page discussing Rat Traps at “rat-traps.html” and it may discuss the differences between poison traps, concussion traps and sticky traps, then each of those may point to reviews on particular brands of traps at other pages showcasing those brands or products.

I can go into more detail, but to me this is all common sense.  Of course, I am a well educated web designer, as well as an artist.  I’m supposed to understand this stuff.  But not all webmasters do, and so that’s why I want to reintroduce some of these common sense practices to the world, because when a page title or name disappears, we think about these little beginning design touches a lot less, and yet they are very important to the grand scheme of search.

I don’t preach Search Engine Optimization (SEO), I preach search optimization (which has a better effect on SERP because you eliminate the worry).

Widget Droid

I registered the domain name WidgetDroid.com yesterday.  I think that Android 2 is a big hit and it just needs some decent devices to take advantage of it. Verizon has already announced that they will be releasing the Droid to the public on Friday, which appears to be a very highly capable smart phone/device.

I didn’t register WidgetAndroid.com for 2 reasons: widgetandroid.com looks more like Widget And Roid than Widget Android, and because Google has declared the Android name as a Trademark and seem to want to protect that name.

But I want to get an Android powered smart phone someday, when I can afford it, and I think this domain will be a good one for recommending and selling widget downloads for the Android operated devices that will be coming out, now.

Wish me luck!  😉

-Doug

Windows Laptop(s) & Windows Notebook(s) Info Sites Online

I have just setup a few domains that I think should do pretty well…

Windows Laptop TM logo

I liked how the letters flowed together (once I worked at it a while).

WindowsLaptops.com logo

This one above was based on the colors of the WordPress design theme/template.

WindowsNotebook.com logo

I like how the checkmark reflects the angles of the W and the dot of the i turned out to be the icing on the cake that completed the illusion.  In this case I am actually experimenting with keeping the text as large as possible and incorporating the checkmark to appease the web media image optimization cops.

Windows Notebooks logo

It probably doesn’t seem like I spent a lot of time on the logos for the plural versions of these domains.  But I was specifically matching them up to the colors of the WordPress design theme/template that I want to use for those two, so I didn’t want them to not look alike and if you visit the articles blog/site, I think you’ll agree that they match-up pretty well there.

I also wanted the plural versions to seem more like a conglomerate or at least a partnership between the two sites.

I did want the singular (non-plural) version domain name logos to offer their own unique identity, as they offer great value in a premium domain name.

I plan to get these posted online elsewhere, in my profile (Doug-Peters.com), and featured at Premium Brand Name, but I have a birthday party to go to for my 70 year-old uncle Gordon (great guy, by the way).  So I am just throwing out these images and thoughts as quick as I can so that all this will get posted somewhere.

I really like these sites and there are already some great reviews and tips and tricks posted.  I will be obviously be posting more articles, as well.  I will definitely be looking to post some laptop/notebook mods and hacks on the plural version domains.  The singular version names will probably be a bit more conventional.

I added about 3 pages to the WD&D group at Google Groups.  One was a resource links page.  I’m thinking that when I get it further along, I might just post it here.

Anyways, I have been extremely busy trying to clean-up my portfolio, working on my resume and doing just about everything I can think of in order to get my next web designer, online marketer, SEO, ad writer, copy writer, graphic designer, brand expert, illustrator and/or webmaster position.  Let me know if you have anything for me.  😉  This looking for a job is worse than a full time job.

I am getting tired of it.  I am ready to move to either coast, Chicago, or anything.  But if I don’t get something soon I may wind-up as an auto salesman.  Which wouldn’t be bad, but I wouldn’t be as creatively challenged.  Which is simply when I am the most excited and happiest.  😉

Autos and Automotive Article Sites

Autos and Automotive Trademark Logo

I’ve setup a few blog websites to protect one of my brands, Autos and Automotive, which is a Trademark that I’ve been planning on developing for some time. Getting the right products (or services) to base an full-blown e-commerce website on the name has proven difficult, though.  To that note, please get a hold of me if you have a great automotive product for me to promote.  I was looking to establish a full automotive shop presence originally, but have since adjusted my plans.

The domain names I have activated are:

• AutosAndAutomotive.com
• Autos-Automotive.com
• AutosAutomotive.com

I had eventually expected to setup an automotive classifieds website on these domain names that I have reserved to protect my Trademarked name, Autos and Automotive.  There I would allow anyone to post their car/truck/cycle for sale and promote some high performance and economic fuel efficient products.

Although I have enough of a small collection of cars and trucks for sale within my own family to start such an endeavour,  it always takes a considerable investment of time and resources to establish such a serious site, keep it secure, administrate and promote it.

Therefore, I had anticipated partnering up with some interested automotive advertisers in advance in order to support the considerable time investment I would have to make in designing, hosting, administering and promoting the website just to get started.

Unfortunately, as I have so many projects going on, it seems that I cannot take the time to develop the professional business presence that I am interested in, at the moment.  I’m afraid I would have to hire an employee or two and that just isn’t a possibility as I am still working out out of my home office.

So, in the interest of getting some automotive traffic which I could build on in the future, I have configured these domains to show auto and automotive related articles through SEOParking.com.  SEOParking uses WordPress to post publicly reprintable articles from its database.   I have used this service before with great results on several other of my domains.

SEO Parking is a little spammy, as they will post their own links on your domain.  However, they have promissed to allow parkers to subscribe to the service through a premium channel so that those interested in paying the hosting fee will not show the SEOParking links.  That is why I am, for the first time, actually recomending this service.  I look quite forward to getting some of those spammy links off of my website.

One word of caution about SEOParking is that if they should fail to provide the premium service I will definitely have to move all of my domain names away from them and do the same type of thing on my own.  But the staff at SEO Parking has been great with support so far and they have not broken any of their promises, either.  So I am actually quite confident that this service will work out well for me in the long run.

I was a little disappointed when the strange links started showing up on some of my domains at the beginning of the month, but obviously they have to make some money somehow.  However, I originally thought that they were looking to expand their distribution network for their articles database and I was simply fortunate enough to find them.

I just hope they don’t price themselves out of the market.  I can afterall, get full featured multiple domain web hosting (with my own free WordPress) through any one of my web hosting solutions such as Domain Hostmaster, HD Web Hosting, Apache Website Host, Site Host Pros or F1 Hosting Networks for way less than $9.00/month.  Not to mention that the competition won’t be much more than $10.00/month for nearly as good of a feature set.

I kind of wonder if anyone hasn’t developed an add-on module for WordPress so that we can do all this ourselves, already.   Shout at me if you have ever seen an automatic article poster that will post so many articles per day/week/month based on a set of keyword phrases.  I’d love to know about it, it would save me that monthly fee at SEOparking.com.  😉

But at least the Autos and Automotive Trademark is up, active and protected again.  I really do have some interesting plans for the brand once this economy turns around.

Yes, I am a domainer, but I have very special interest in this name (and the domains I am using to protect that name).  If all goes well, this will be one of those domains that I have the opportunity to develop myself, not simply sell for a small profit.  Because despite the troubles of our auto makers, this really is a time when the automotive industry is retooling for the new challenges ahead.   It was their lack of vision and their inability to embrace new technology that has grounded them in the past and hung them out to dry.  If they understand that, and learn something from that lesson, they may well make it.

Exactly who will make it in the auto industry is unclear.  I would bet on Tesla, if I could.

Unfortunately, I have been squashed by the corrupted powers that be as well, as no one is really actively developing or reinventing brands, (re)designing their websites, advertising, or marketing like they should.    That is a real big problem for a web designer, which is what I am.   And the real problem is that now is the time to advertise.  Now is the time to hire while you have a large pool of talent from which to choose the cream of the crop.  And the people who cannot will not recover as quickly when the economy does start turning around.  It is a shame.

Maybe once this depression is over, I will be able to develop Autos & Automotive.  I certainly hope so.

Autos & Automotive Trademark Logo

You might be able to tell from this second banner that I have decided to protect both versions of the name… Autos and Automotive as well as Autos & Automotive.  It’s kind of the same princible as grabbing a few versions of the domain name so that no one else can try to steal the brand away and declare its theirs.  Afterall, I don’t want to lose them and we do want to be ready for anything in the way of future trends, branding and marketing.