The 2014 Cyber Land Rush

Land Rush on New Domain Extensions – 2014

It’s a new age for a new land rush, as ICANN has authorized a long list of new global domain name extensions for public consumption.

Recently, ICANN (Internet Corporation for Assigned Names and Numbers), has released a whole bunch of new gTLD (global Top Level Domain) extensions to the general public.  Most of these have been out for a little while, but I have been so busy that I didn’t have time to post.  There will be a whole bunch more to follow these, as well.  So we still are just around almost halfway through the release of this new variety of extensions.

Obviously some great names are gone.  Lots of domainers often automate the task of registering the names they want.  I personally think that some domainers (who are much better off than I) go a bit overboard because they can afford to.  You aren’t going to sell domains on a regular basis unless you have a large stock of generic names, though.

Still, I believe that the .com extension will win out as the best domain name extension to have in the US simply for a long time yet, because people here aren’t used to using anything else.  As United States citizens, we don’t even bother to register .US versions of our own beloved brands much of the time.  To me, that is a huge oversight.

But I did manage to grab a few myself, including…

• motorcyclist.club
• device.tools
• handheld.tools
  and to strengthen my brands:
• hostmaster.domains
  (to back-up our www sub domain and name)
• premiumbrand.domains
  and
• sitename.domains
  (because I can’t have “site.domains” even though my Trademark is Site Domains, and I have  sitedomains.com, sitedomains.us, sitedomainnames.com, sitedomainnames.us and sitedn.com protecting it, but certain ‘generic’ words are unavailable – which seems unfair when it is my TM and I have the .com as well as most of the other extensions).

There are some good ones out there, I’m planning on getting more, but I am actually scrambling to protect my current brands.  The new domains are a bit more expensive, so we have to be selective.  But this land rush seems to be

The new list of extensions supposedly allows everyone a chance of getting a good domain name.  It would be just too hard for all the domainers to snap every good name up, but be sure that most of the generics are gone.  That’s just a fact of life in this day and age.

Some of the generic names just aren’t even available.  As I mention above, site.domains isn’t available to anyone, even though I have personally created the Site Domains Trademark and built a great brand behind it.  What is crazy to me is that everyone in the domainer community shunned me for grabbing sitedomains.com, saying that it wasn’t very good, catchy or short enough.  But now I supposedly can’t register the .domains version and capitalize on my investment?

So, the rules are a little different with this new flood of gTLD (global Top Level Domain) extensions.  The real benefactor in the short run, is ICANN, who is cashing in on already established brands while we little guys try to protect our brands.  After all, it only takes a nut to grab an extension and deface the brand in order to build any notoriety and ill-will directed squarely at the brand.

The new list of available extensions is actually quite long and adding them all to the drop down extensions menu would make that search utility less effective.  So the best thing to do is, in the registration search field, enter the domain name, a dot (period) and then extension that you wanted to check.  It is probably a the easiest to do it, and more self explanatory, from the shop.domainhostmaster.com subdomain of Domain Hostmaster, though.

I’ll be adding info on the new extensions into the http://www.domainhostmaster.com section soon, under a new gTLD  directory (www.domainhostmaster.com/new-gtld/) as soon as possible (I have been working a great deal, lately).

Here is the current list of the new extensions ready for registration at Domain Hostmaster: 

New Extensions List

.camera
.media
.photos
.photography
.pictures
.exposed
.graphics
.gallery
.webcam
.productions
.lighting

.exchange
.trade
.bargains
.cheap

.computer
.support
.systems
.domains
.directory
.club
.bar
.pub
.social
.buzz
.email
.zone
.cool
.dating
.singles

.bike
.watch
.diamonds
.glass
.parts
.toys

.works
.agency
.company
.associates
.partners
.enterprises
.industries
.international
.foundation
.holdings
.ventures
.capital
.estate
.land
.lease
.house
.condos
.villas
.farm
.properties
.management
.careers
.marketing
.consulting
.guru
.expert
.engineering
.services
.solutions
.technology
.equipment
.supply
.supplies
.tools

.training
.education
.academy
.university
.institute
.community
.center
.town
.events
.tips
.reviews
.report
.today
.wiki

.holiday
.vacations
.voyage
.cruises
.flights

.glass
.coffee
.vision
.solar
.democrat
.catering
.cleaning
.florist
.ninja
.camp
.rest
.fish
.recipes
.rentals
.clothing
.kitchen
.plumbing
.contractors
.construction
.builders
.limo
.cab
.shoes
.dance
.cards
.bid
.ink
.uno
.gripe
.xyz
.futbol
.maison
.tienda
.viajes
.immobilien
.kaufen
.reisen
.moda

I’ll follow-up later, I am still very busy.  But there will be many more added soon, ICANN has a lot of new ones coming.

Remember that if you decide to do business with me at Domain Hostmaster, it will be highly appreciated!   😉   Plus, we quite honestly do offer the best prices around, the best management control panels, the best servers and network operations center available (on several continents), and the best support staff in the industry.

Thanks so much.   Have fun domaining!

That Final Touch: The Favicon

After writing my last blog entry here, I looked at the image I uploaded.  After doing a little extra work, by the time I actually had a good screen capture shot cropped and saved, the Chrome tabs didn’t even display any letters.

Chrome is only showing the favicon (the website’s favorites icon), in the tab for each open page. The browser tab for each page shrinks as we more web pages available, and there is no room for an actual title.  FireFox (the second browser app which is overlaid underneath Chrome’s tabs) also showcases the favicon, even though it displays a word or two of the title. So, your favicon is the final means of leveraging your brand and identity with a tiny rendition of your logo or some other iconic image.

Take a gander at how the favicon for each site listed in Chrome (and FireFox) is still listed. In Chrome, it will be the very last thing displayed as you increase tabs, until the tabs are so small that even the favicon won’t display.

But, when we get to that point, all those open tabs will become a giant resource hog. Yet, any modern computer with a decent amount of memory is capable of doing this, and we usually take advantage of this capability.  The point I am trying to make here is that the favicon is that one lasting image distinguishing your brand from all the others.

Even though FireFox protects the tab size at some minimal size by introducing a means to scroll through the different tabs, the title of the page is reduced to a word or two and the favicon, if available, remains your website or blog’s brand showcase.

So, if you don’t already have a favicon on your website, I have a great tool for you! 😉 You can easily create one by using my online faviconvert utility!

For your absolute best results, I recommend coming up with your best 32 pixel by 32 pixel reduced size image using a quality program such as Photoshop (use the “Bicubic Sharper (best for reduction)” option to resample the image in the Image Size dialog window).  Then, reduce that again to 16 by 16 for the final favicon image.

Favicon will resize your image for you if you don’t have Photoshop.  But its hard to beat the impressive power of such a professional image manipulation software application if you have it available, even if you only have the consumer version (it will use the same reduction resampling engine).

The faviconvert.com utility doesn’t actually convert your image into an icon, but it uses your image (gif, jpg, png or a 24 bit transparent png file format) to convert the data into a favicon and provide it in a few formats that you can download together in a zip archive.

Faviconvert.com

Web Page Titles/Names

If you are using one of the latest browsers on your PC, or browse the web on a mobile device, it is very likely that you don’t even see the name of the page your current browser window is displaying.

Why?

Web page titles and even their filenames are important assists in helping your site’s web pages search. By providing a unique title and name that reflects the content found on that particular document, you are providing more meta data to the search engines. If your title/name meta data are accurate for each page, this optimizes search. And we optimize the ability for searching the page, we optimize search for the entire website.

I would think that by optimizing search, the search engines might even be more likely to rank your site’s page higher in the search results. This is the general idea behind Search Engine Optimization (SEO), providing optimized data to enhance your listing’s rankings in the search engine results (often referred to as SERP for your ‘Search Engine Ranking Position’ or ‘Search Engine Results Positioning’).

Yet as I surf the web, it seems to me that more and more I am running across pages that are completely untitled, or all the pages in a website share the company name, or are simply titled and named inappropriately (home, page 1, page 2, page 3…). I have even seen many that are labelled “Untitled”, which seems to be the default name that WYSIWYG web page editors use.

But if you look at how we use the web nowadays, it doesn’t seem unrealistic that this is so unimportant to so many. People in the know understand fully how important these names and titles can be when it comes to optimizing search, because these particular fields, even the filename, are concise representations of what might be found on that page, and therefore, words that appear there, as well as are repeated elsewhere throughout the description, headings, content and image descriptions (maybe even in the image file names), are given more importance in search.

Because the title and name of a page usually use concise wording, even most of the very basic search algorithms place even more importance on the few words found here. And when there are fewer words used, their importance is greater for each word there, because importance is less spread-out when they are concise, as opposed to a certain importance spread between more of them.

That, by the way, is how some SEO professionals think, and I completely disagree, that using more key search words is good.  It is much better to be concise and concentrate on the keywords and terms that are your focus.  These can be underlined with synonyms and such in the content, but to stuff keywords in a title or filename, even in a description or keywords list (within meta tags) is just not a good idea.  But that is a different subject, overusing names and titles.  I just want to encourage their practical use, and even all of the major search engines like to see this, too.  It’s called paying attention to the details.

Of course, any modern advanced search technology uses much more refined algorithms, but it always starts right there, with each page’s own name and title. Why do so many overlook them and their importance to search?

My answer is that the new modern web browsers are making it less important.

When I am browsing the web on my PC these days, I am in productivity/creativity mode, and I usually only have a single web browser window open. But that one browser window is full of tabs showing all sorts of different webpages for all the different online projects I am working on.

Often, I have a tab open for the font creation tool I am currently utilizing. Another for each of my different hosting accounts I manage. Another for my WordPress blog, one tab for Blogger and yet another for Tumblr. I usually always have my Twitter and Facebook accounts readily available, as well.

On top of that I will have the websites open that I am working on, and the next ones I want to touch-up, as well. Because we can do that with modern browsers on a fairly recent machine that has some processing power and enough memory.

So, what do I see as the title of each page in these tabbed windows? Well, since the current open tab is not enhanced above the individual tabs (as it should be) in Chrome or FireFox, I see:

[In] [In] [W] [S-] [Pr] [H] [H] [Sh] [D] [g] [W] [Bl] [T]…

Reduced size screen snapshot of my browser tabs. Chrome shows a letter, maybe 2. FireFox shows a word, maybe 2 short ones. But both are ignoring the current active title, as well as all the others.

It is the modern web browser that is masking how important those Titles are!

If the title of the page isn’t even displayed in the current active browser window, this is a huge burden in educating users the importance of the proper use of the HTML title tag. Especially when Google is declaring that what is the most important thing to it is that their search results are reflecting what the visitor actually sees and is presented with upon arrival to that document.

Isn’t Google itself devaluating these titles in Chrome?

Interestingly enough, your PC or Mac web browser’s address bar is still there by default and yet most users and even many webmasters are ignoring its importance. Site administrators, owners and webmasters ignore it with non-related domain name choices and even more poorly thought-out directory organization and file naming conventions.

However, the issue does not stop there. Because screen space is so important on smart phones and handheld devices, the page title doesn’t appear unless we are switching between different page views. In fact, the web browser’s address bar disappears as soon as we scroll down the page a little. That said, as soon as we start scrolling up, it will reappear, reaffirming its importance to navigation. But I honestly don’t think that anyone understands that importance, because I find myself frustrated not having a gadget that represents the browser bar there for me to tap and access.

My differences in UI (user interface) design vary greatly from the mobile plaftform, though. I believe in visual clues that allow navigation. Unfortunately, the mobile UI is very unfriendly in this respect. So although you do have elderly people adopting smart phones, I find them even more frustrated with the expected UI experience because they are expecting a GUI and not the touch motion technology that mobile users have to learn.

Nevertheless, despite the challenges of humans interacting with mobile device interfaces, it remains clear that Google’s Chrome and Mozilla’s FireFox are abandoning the display of the all important web page title unless you actually look for it. So now is it becoming just meta data?

I have to ask myself why, and I really do think that they too, are sick of seeing unused or inappropriate HTML document titles. Since the webmastering public at large doesn’t use the title tags correctly, why should they even display them, I suppose?

But doesn’t this start down a new slippery slope where we don’t even worry about our page titles because they are so out-of-sight and therefore out-of-mind?

Or are they actually going to give SEO professionals a reason to stick around because as always, all they have ever done is tackle the obvious that a newbie webmaster or newbie web designer without a clue would miss?

Nevertheless, despite their somewhat inappropriate disappearing act from the full view of the global world wide web community, web page titles and names do have a proven impact on assisting search. So it is then obvious that these things really do require your attention when designing a website, setting up a new page, posting a new blog entry, etc…

Just remember that each name and title reinforces the key search words/terms, advertising copy and even the brands themselves that are represented on these pages and it all makes common sense, doesn’t it?

In example…   If you are creating a page about the different kinds of rodent traps, you might want to name your web page HTML file as “rodent-traps.html” and title it “Rodent Traps for the Home”.  Then, on that page you would discuss the different kind of traps available for different kinds of rodents.  Use head tags to identify different kinds of content.  Then, you will link to pages about particular traps or brands… so maybe you have another page discussing Rat Traps at “rat-traps.html” and it may discuss the differences between poison traps, concussion traps and sticky traps, then each of those may point to reviews on particular brands of traps at other pages showcasing those brands or products.

I can go into more detail, but to me this is all common sense.  Of course, I am a well educated web designer, as well as an artist.  I’m supposed to understand this stuff.  But not all webmasters do, and so that’s why I want to reintroduce some of these common sense practices to the world, because when a page title or name disappears, we think about these little beginning design touches a lot less, and yet they are very important to the grand scheme of search.

I don’t preach Search Engine Optimization (SEO), I preach search optimization (which has a better effect on SERP because you eliminate the worry).